Suzi fell into the PR biz only after realizing that life as a young journalist would not pay the bills! Her first job was a crash course in PR. Marketing guru Rusty Robertson selected Suzi in 1992 over 150+ other job applicants when she had a job opening at her Dallas agency. Suzi was hired to handle publicity for health-and-fitness guru Susan Powter (think: "Stop the Insanity!") and serve as publicity director for “The Susan Powter Show” in Los Angeles. At the age of 23, Suzi rocked the industry when she helped launch the television talk show in an unprecedented 200+ markets nationwide. A boon to her career, friends were not surprised by Suzi's success. After all, she was just nine years old when she started a family newsletter!

Having had enough of the commute from Dallas to LA, Suzi resigned from her position in 1994 to open Prokell Publicity, Inc. (PPI). Taking the relationships she built while working with Susan, PPI quickly earned a solid reputation in the communications industry -- booking clients everywhere from USA Today and The Wall Street Journal to “Today” and “Good Morning America."

Over the years, PPI has evolved around market demand. In 1997, the firm began focusing on high technology communications due to increasing demands for these services. Using the same formulas she used for healthcare and consumer PR, Suzi quickly became a sought-after consultant to some of the nation’s leading companies.

Suzi has shared her expertise with The Chicago Tribune, Texas Woman Magazine, The Dallas Morning News, Forbes, Adweek, PRSA News, U.S. Airways Magazine, Income Opportunities, Business Connection, Succeed, Parents, Parenting, USA Today, Working Woman, Redbook, Kiplinger's Personal Finance, American Way, Woman's Day, Marie Claire, Physicians Financial News, Ladies' Home Journal, Glamour and on FOX Television. Additionally, her expertise can be found in a publicity chapter she contributed to “Promote Like a Pro”, a book published in April 2000 and available worldwide through Amazon.com.

Suzi was a cover story for a 2001 issue of Texas Woman magazine, profiled as a successful businesswoman in the “Style & Substance” section. In 2000, she was nominated for PRWeek’s “30 Under 30", a list of the 30 most influential public relations professionals under the age of 30. That same year she was selected by the Office of Public Affairs to be recognized in the International Executive Guild's Who's Who Directory, a directory that merits highly respected public relations professionals who are nominated based on achievements and recognition by peers.

Suzi holds a B.S. in journalism from Texas A&M University and is a member of the Public Relations Society of America, American Medical Association Alliance, Tarrant County Medical Society Alliance, Junior League of Richardson, Junior Woman's Club of Fort Worth, Aledo Children's AdvoCats and The Dallas A&M Club. She is married to Joe, a Fort Worth radiologist, with whom she has four children.