JumpStart PR

<body topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <table cellpadding=0 cellspacing=0 border=0><tr> <td valign="top" colspan=2 height=140 BGCOLOR="#9966CC" TEXT="#080000" bgproperties="fixed" background="07b00a20ezthtv.gif"> <div> <A HREF="index.html" TARGET="_top" TITLE="www.prokell.com"><U><B>home</B></U></A><B>     |     </B><FONT SIZE="5" COLOR="#330066" FACE="Arial" ><B>www.prokell.com</B></FONT></div> <div> <A HREF="id17.htm" TARGET="_top" TITLE="About Us"><U>About Us</U></A>   |   <A HREF="id25.htm" TARGET="_top" TITLE="Whats New!"><U>What's New!</U></A>   |   <A HREF="id18.htm" TARGET="_top" TITLE="Why hire us?"><U>Why hire us?</U></A>   |   <A HREF="id26.htm" TARGET="_top" TITLE="What theyre saying"><U>What they're saying</U></A>   |   <A HREF="id19.htm" TARGET="_top" TITLE="Services"><U>Services</U></A>   |   <A HREF="id20.htm" TARGET="_top" TITLE="Clients"><U>Clients</U></A>   |   <A HREF="id21.htm" TARGET="_top" TITLE="Do you need PR?"><U>Do you need PR?</U></A>   |   <B>JumpStart PR</B>   |   <A HREF="id23.htm" TARGET="_top" TITLE="Contact us"><U>Contact us</U></A></div> <div> <B>JumpStart PR</B></div> <DIV ALIGN="LEFT"></DIV> <div> </div> </td> </tr><tr> <td valign="top" width=210 BGCOLOR="#FFFF99" TEXT="#080000"> <bR> <bR> <bR> <bR> <bR> <div> <I>Learn how to implement your OWN PR campaign in-house.  The perfect solution for companies lacking a PR budget!</I></div> </td> <td valign="top" height=340 BGCOLOR="#CCFF66" TEXT="#080000"> <bR> <div> <I><B>I can do that!</B></I></div> <bR> <div> The ideal solution for companies lacking a PR budget, <B>JumpStart PR is a hands-on workshop designed to provide clients with all the tools they need to start and execute a basic PR program on their own</B>.  Clients spend a half-day with a seasoned, executive-level PR team to learn the tricks of the trade in a PR session that includes key PR tools and personalized training.  The workshop revolves around a company-specific how-to manual that includes news release templates, editorial calendars, target contact lists and more.  <B>Cost for the workshop is a one-time, flat fee </B>and includes five post-workshop consultation hours.  </div> <bR> <bR> <div> <B>The JumpStart PR workshop includes:</B></div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Overview of PR/media relations vs. advertising/marketing - including the definition, value and importance of PR campaigns</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Definition of the various target audiences (horizontal vs. vertical, consumer vs. trade or business)</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">How to get started:  the different types of PR and how and when to implement campaigns</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">How/why/when to write a news release;  news release template and company-specific boiler plate with examples of various press announcements</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Target contacts lists specifically for your company including editorial and/or analyst contact information</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Value of editorial opportunities;  company-specific editorial calendar generation</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">How to conduct media and/or analyst relations (etiquette, timing, strategy, goals) and build relationships with reporters and analysts</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">How and when/why to conduct market tours and media and analyst tours</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">How to get a reporter or analyst to talk to you</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">The importance of white papers, bylines, customer testimonials and community relations</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">The value of award opportunities and trade shows</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">What is a press kit and what should be included in one</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">Web site analysis</div> <div> <IMG BORDER="0" SRC="Symb075c00b700dc00000000.gif" HEIGHT="15" WIDTH="24" ALIGN="bottom" HSPACE="0" VSPACE="0">The Day After - or what to do next - plus five hours of consultation after the workshop</div> <bR> <bR> <bR> <bR> <bR> </td> </tr></table></body>