Campaigns are developed specifically for your needs and within your budget. Service offerings can be all-inclusive or a la carte.
Media lists created specifically for your company. We also develop strategic, informational press materials including press releases, media advisories, calendar listings, corporate backgrounders, executive bios, product fact sheets and more.
A thorough review of editorial calendars within your space. Pursue planned feature and review opportunities.
Introduce new products/service offerings to the media.
Establish and maintain relationships with appropriate reviews editors within your category.
Disseminate newsworthy company news – new hires, office openings, company developments, product licensing, client wins/partnerships – to reinforce name recognition.
Create and manage social media platforms such as Twitter, Facebook, Instagram, YouTube, LinkedIn, Vine, Snapchat and Pinterest to create brand awareness.
Plan and coordinate face-to-face press and analyst tours with contacts at high profile industry publications and research firms.
Plan and implement special events including grand openings, ribbon cuttings, promotions, VIP parties, fundraisers, radio remotes and more.
Assist with case studies, white papers and byline article development. Submit materials for publication in targeted publications.
The ideal solution for companies lacking a PR budget, JumpStart PR is a hands-on workshop designed to provide clients with all the tools they need to start and execute a basic PR program on their own. Clients spend a half-day with a seasoned, executive-level PR team to learn the tricks of the trade in a PR session that includes key PR tools and personalized training. The workshop revolves around a company-specific how-to manual that includes news release templates, editorial calendars, target contact lists and more. Cost for the workshop is a one-time, flat fee and includes five post-workshop consultation hours.
The JumpStart PR Workshop includes:
Overview of PR/media relations vs. advertising/marketing – including the definition, value and importance of PR campaigns
Definition of the various target audiences (horizontal vs. vertical, consumer vs. trade or business)
How to get started: the different types of PR and how and when to implement campaigns
How/why/when to write a news release; news release template and company-specific boiler plate with examples of various press announcements
Target contacts lists specifically for your company including editorial and/or analyst contact information
Value of editorial opportunities; company-specific editorial calendar generation
How to conduct media and/or analyst relations (etiquette, timing, strategy, goals) and build relationships with reporters and analysts
How and when/why to conduct market tours and media and analyst tours
How to get a reporter or analyst to talk to you
The importance of white papers, bylines, customer testimonials and community relations
The value of award opportunities and trade shows
What is a press kit and what should be included in one
Web site analysis
The Day After – or what to do next – plus five hours of consultation after the workshop